I would like to read the Safe Streets Initiative - San Diego and contact Erin Meluso, RADD President and SSI-SD Project/Coalition Manager to become a partner in the drive to Zero.
Let’s Make Our City Streets Safe
We are committed to reducing impaired driving by developing training, messaging, and testing technology to effect permanent behavior change about impaired driving. The Safe Streets Initiative partners are committed to launching a $3.4-million pilot program in San Diego County, California, complete with extensive tracking, metrics capture, and behavioral analysis. Safe Streets Initiative is informed by active input from the public, city, State and Federal agencies, military, and local and national businesses, and it will continue to integrate proven, data-driven methods of public engagement using paid media, hospitality zone and law enforcement training, and through the use of behavior change technology that generates,
and measures change in attitude.
Safe Streets Initiative - San Diego is recognized as a 2023 member of the DOT's Allies in Action.
"When it comes to roadway deaths, we have a crisis that’s urgent, unacceptable— and preventable... We cannot and must not accept that these fatalities are somehow an inevitable part of life in America.”
—US Secretary of Transportation, Pete Buttigieg
USDOT’s Safe Systems Approach names "Safer People" as its #1 goal. Safe Streets Initiative - San Diego is designed to fulfill that mission. We are committed to doubling down on two of NHTSA’s Top Three evidence-based Prevention "Countermeasures That Work To Reduce Alcohol-impaired Driving.”
We do this by combining the community, education, mass media and free ride-sharing delivered via an APP.
How We Fit
Safer People
- NHTSA’s "Safer People” mission: Encourage safe, responsible behavior by people who use our roads and create conditions that prioritize their ability to reach their destination unharmed.
- Community Training: Local Government, Hospitality and First Responders
- Outreach: Prevention-based "Countermeasures That Work” (DOT HS 813 132.pdf, Nov. 2021) followed by SSI-SD’s supporting activations:
- Mass-Media Campaigns consist of intensive communication and outreach activities using radio, television, print, social or other strategies, and
- Alternative Transportation includes options to avoid driving after events where drinking occurred. These may be for-profit or nonprofit ride service programs that are accessed on holidays or as the services are available.
Safer People Program Summary
Recording Artists Against Drunk Driving (RADD) and ONUS Enterprises, LLC have partnered to model and deliver the next generation of safe streets community programming. The Safe Streets Initiative - San Diego (SSI-SD) is designed to create Safer People by enhancing safety awareness, strengthening law enforcement and local business relationships, and providing financial incentives to use ride-sharing to enable permanent behavior modification – not after a DUI but before. Our goal is to make it not only acceptable, but the “norm” to NEVER get get behind the wheel when planning consuming alcohol (and ultimately cannabis) on-premise in our nation’s communities. This is the “last mile” in stopping impaired driving and reaching the goal of Zero substance-related death on our roads.
The Target Audience
The target audience is approximately 750,000 diverse San Diego County residents ages 21-44, inclusive of Navy and Marine Corps personnel and their families and members of 18 federally recognized tribes and 7,000 restaurants, bars, casinos, and tasting rooms.
Law Enforcement / Hospitality Training
Safe Night has helped many cities implement a multi-component approach to manage nightlife safely and reduce alcohol-related harm. Key highlights:
- First multi-component, voluntary accreditation model in the United States
- Relationship-based approach used by Proactive Alliance
- Recognized by the U.S. Department of Justice COPS Office and the Observatory of Public Sector
- Innovation as a national model for managing nightlife, reducing alcohol-related harm, and improving relationships.
Safe Night has helped many cities implement a multi-component approach to manage nightlife safely and reduce alcohol-related harm. Key highlights:
- First multi-component, voluntary accreditation model in the United States
- Relationship-based approach used by Proactive Alliance
- Recognized by the U.S. Department of Justice COPS Office and the Observatory of Public Sector Innovation as a national model for managing nightlife, reducing alcohol-related harm, and improving relationships.
Behavior Changing Incentive Gamification
Every action in the ONUS Ridea app earns the user credits for use with our rideshare partners, Uber and Lyft. 1 point, 1 dollar— directly transfers elegantly into Uber and Lyft to pay for the rides to and from any venue. Open the app—earn credits, search for a venue—earn credits, read a message—earn credits, invite your friends—earn credits, take a survey—earn credits, click on a promotion—earn credits. The way you can earn is endless. Get the picture? The consumer is a part of the system of change, they’re becoming Safer People. It is our job—us, bars, restaurants, tasting rooms, casinos, wholesalers, corporate brands is to make this program sustainable in everyone’s best interest.
Proof of Concept
The successful 10-day pilot with CDOT in Denver results:
- 1,208,165 consumer impressions
- 2,788 consumers engaged
- 236 consumer ‘insider’ accounts
- 44% free ride use rate
Safe Streets Initiative Team
Project / Coalition Management
Technology, Creative, Consumer & Hospitality Marketing & Sponsor Sales
Tested technology in successful pilot in Denver with CDOT, industry associations, and MADD Denver resulting in:
Together we can reach Zero
Read the current Program details for San Diego, CA and learn how to join the team.
*Must be at least 21 years old • Read Terms and Conditions for all details • Consume Responsibly!
We Support
Vision Zero
GHSA
NSC
NASID
U.S. DEPARTMENT OF TRANSPORTATION
CALIFORNIA DELPMENT OR TRANSPORTATION
Car crashes are on the rise!
Real numbers real lives.
MADD (Mothers Against Drunk Driving)...
States that legalized recreational weed see increase in car accidents, studies say
NBC News
The National Transportation Safety Board said Tuesday that the probable cause of a crash that killed 12 people on a church bus near Concan, Texas, in March 2017 was that the 20-year-old man whose truck hit the bus was under the influence of marijuana and a sedative.
In its report, the board says that there has been an increase in the number of drug-impaired drivers across the country and that something must be done about it.
Facts + Statistics: Alcohol-impaired driving
National Highway Traffic Safety Administration
Alcohol is a major factor in traffic accidents. Based on data from the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), there was an alcohol-impaired traffic fatality every 48 minutes in 2017.
Alcohol-impaired crashes are those that involve at least one driver or a motorcycle operator with a blood alcohol concentration (BAC) of 0.08 grams per deciliter or above, the legal definition of impaired driving.
Proud Members
Our Technology Partners
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