Let’s Make Our City Streets Safe

The Safe Streets Initiative is a coalition of businesses, nonprofits, and government agencies to prevent impaired driving crashes and fatalities.


Our Mission

"When it comes to roadway deaths, we have a crisis that’s urgent, unacceptable— and preventable... We cannot and must not accept that these fatalities are somehow an inevitable part of life in America.”
—US Secretary of Transportation, Pete Buttigieg

The U.S. DOT‘s National Roadway Safety Strategy and the Department’s ongoing safety programs are working towards a future with zero roadway fatalities and serious injuries. In support of this approach, safety programs are focused on infrastructure, human behavior, responsible oversight of the vehicle and transportation industry, and emergency response.

The Problem

The decades-long trend is moving in the wrong direction. Crashes, serious injuries, and deaths due to impaired driving are up on our roadways.

  • More than 25% of all traffic-related deaths are the direct result of alcohol impairment. (NHTSA)
  • Every day, 30 people in the US die in car crashes with an alcohol-impaired driver. This is one death every 50 minutes. (CDC)
  • Drivers with a Blood Alcohol Content of over 0.10 are 7 times more likely to be involved in a fatal accident. (Responsibility.org)
  • Over 10,000 Americans a year are killed by drunk drivers; about 1,000 of them being children. (CDC)
  • A National Highway Traffic Safety Administration (NHTSA) Report Shows Traffic Crashes Cost Employers $72.2 Billion in 2019.
  • Drunk driving cost the United States $132 billion in 2011. (Mothers Against Drunk Driving)
  • Since 2010, fatal and serious injury crash rates in California have increased by 42% - Data Source: Source: 2010-2019 SWITRS and California Public Roads (2019) from the highway performance monitoring system
  • 27% of California’s 33,532 fatalities and 125,833 serious injury are due to impairment - Data Source: 2010-2019 SWITRS
  • Since 2010, San Diego Area fatalities and serious injuries increased by 26% - Data Source: FARS (2010-2020) for Fatalities and SWITRS (2010-2020) for Serious Injuries

Our Solution: Safer People

Safe Streets Initiative is committed to reducing impaired driving throughout San Diego County by executing the Safe Systems Approach focusing on Safer People. Program partners have already invested over $1MM to date in development, testing, training, and technology to effect permanent behavior and attitude change about impaired driving, i.e. using rideshare services to stop impaired driving before it can start. We have integrated proven, data-driven, award-winning methods of public engagement using paid media, hospitality zone & law enforcement training, and behavior change technology to create a 360-degree community-based program that creates and measures change in attitude. We organize, educate, train a broad spectrum of community partners, and provide financial incentives to adults ages 21 to 45 to never drive impaired. We are not just addressing the after-impairment impact, but more importantly, normalizing responsibility behavior BEFORE impairment occurs. Safe Streets Initiative is committed to launching a $3.4MM pilot program in San Diego County, California complete with extensive tracking, metrics capture, and behavioral analysis before rolling out nationwide. Safe Streets Initiative is informed by active input from the public, city, state, and federal & state agencies, military, and local & national businesses

Safe Streets Initiative Team

Project / Coalition Management

  • Earned 2 Lifesavers Awards, 1 GHSA Award, and a WHO Honorable Mention
  • Major relationships in California and San Diego, including RADD’s USN / USMC alliances as well as a competitive CHP Cannabis Tax Fund Grant
  • Bilingual campaign; elements available in Spanish

Technology, Creative, Consumer & Hospitality Marketing & Sponsor Sales

Tested technology in successful pilot in Denver with CDOT, industry associations, and MADD Denver resulting in:

  • 1,208,165 consumer impressions
  • 2,788 consumers engaged
  • 236 consumer ‘insider’ accounts
  • 44% free ride use rate

Together we can reach Zero

Read the current Program details for San Diego, CA and learn how to join the team.

*Must be at least 21 years old • Read Terms and Conditions for all details • Consume Responsibly!

Car crashes are on the rise!

Real numbers real lives.

MADD (Mothers Against Drunk Driving)... 

Every 2 minutes
someone is injured in a drunk driving crash.

Everyday 28 people die
in the US in a crash involving an alcohol impaired driver.

$44+ Billion
is the annual cost of alcohol-related crashes.

#1 Cause of Death
on our streets is still drunk driving

These statistics are just not acceptable.

States that legalized recreational weed see increase in car accidents, studies say

NBC News

The National Transportation Safety Board said Tuesday that the probable cause of a crash that killed 12 people on a church bus near Concan, Texas, in March 2017 was that the 20-year-old man whose truck hit the bus was under the influence of marijuana and a sedative.

In its report, the board says that there has been an increase in the number of drug-impaired drivers across the country and that something must be done about it.

Facts + Statistics: Alcohol-impaired driving

National Highway Traffic Safety Administration

Alcohol is a major factor in traffic accidents. Based on data from the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), there was an alcohol-impaired traffic fatality every 48 minutes in 2017. 

Alcohol-impaired crashes are those that involve at least one driver or a motorcycle operator with a blood alcohol concentration (BAC) of 0.08 grams per deciliter or above, the legal definition of impaired driving. 

Proud Members

Our Technology Partners