I would like to read the Safe Streets Initiative - San Diego and contact Erin Meluso, RADD President and SSI-SD Project/Coalition Manager to become a partner in the drive to Zero.
The Safe Streets Initiative is a coalition of businesses, nonprofits, and government agencies to prevent impaired driving crashes and fatalities.
"When it comes to roadway deaths, we have a crisis that’s urgent, unacceptable— and preventable... We cannot and must not accept that these fatalities are somehow an inevitable part of life in America.”
—US Secretary of Transportation, Pete Buttigieg
The U.S. DOT‘s National Roadway Safety Strategy and the Department’s ongoing safety programs are working towards a future with zero roadway fatalities and serious injuries. In support of this approach, safety programs are focused on infrastructure, human behavior, responsible oversight of the vehicle and transportation industry, and emergency response.
The decades-long trend is moving in the wrong direction. Crashes, serious injuries, and deaths due to impaired driving are up on our roadways.
Our Solution: Safer People
Safe Streets Initiative is committed to reducing impaired driving throughout San Diego County by executing the Safe Systems Approach focusing on Safer People. Program partners have already invested over $1MM to date in development, testing, training, and technology to effect permanent behavior and attitude change about impaired driving, i.e. using rideshare services to stop impaired driving before it can start. We have integrated proven, data-driven, award-winning methods of public engagement using paid media, hospitality zone & law enforcement training, and behavior change technology to create a 360-degree community-based program that creates and measures change in attitude. We organize, educate, train a broad spectrum of community partners, and provide financial incentives to adults ages 21 to 45 to never drive impaired. We are not just addressing the after-impairment impact, but more importantly, normalizing responsibility behavior BEFORE impairment occurs. Safe Streets Initiative is committed to launching a $3.4MM pilot program in San Diego County, California complete with extensive tracking, metrics capture, and behavioral analysis before rolling out nationwide. Safe Streets Initiative is informed by active input from the public, city, state, and federal & state agencies, military, and local & national businesses
Safe Streets Initiative Team
Project / Coalition Management
Law Enforcement / Hospitality Training & Programs
Technology, Creative, Consumer & Hospitality Marketing & Sponsor Sales
Tested technology in successful pilot in Denver with CDOT, industry associations, and MADD Denver resulting in:
Together we can reach Zero
Read the current Program details for San Diego, CA and learn how to join the team.
*Must be at least 21 years old • Read Terms and Conditions for all details • Consume Responsibly!
Car crashes are on the rise!
Real numbers real lives.
Every 2 minutes
someone is injured in a drunk driving crash.
Everyday 28 people die
in the US in a crash involving an alcohol impaired driver.
is the annual cost of alcohol-related crashes.
#1 Cause of Death
on our streets is still drunk driving
These statistics are just not acceptable.
States that legalized recreational weed see increase in car accidents, studies say
The National Transportation Safety Board said Tuesday that the probable cause of a crash that killed 12 people on a church bus near Concan, Texas, in March 2017 was that the 20-year-old man whose truck hit the bus was under the influence of marijuana and a sedative.
In its report, the board says that there has been an increase in the number of drug-impaired drivers across the country and that something must be done about it.
Facts + Statistics: Alcohol-impaired driving
Alcohol is a major factor in traffic accidents. Based on data from the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), there was an alcohol-impaired traffic fatality every 48 minutes in 2017.
Alcohol-impaired crashes are those that involve at least one driver or a motorcycle operator with a blood alcohol concentration (BAC) of 0.08 grams per deciliter or above, the legal definition of impaired driving.
Our Technology Partners