I would like to read the Safe Streets Initiative - San Diego and contact Erin Meluso, RADD President and SSI-SD Project/Coalition Manager to become a partner in the drive to Zero.

The Safe Streets Initiative is a coalition of businesses, nonprofits, and government agencies to prevent impaired driving accidents and fatalities.



Our Mission
"When it comes to roadway deaths, we have a crisis that’s urgent, unacceptable— and preventable... We cannot and must not accept that these fatalities are somehow an inevitable part of life in America.”
—US Secretary of Transportation, Pete Buttigieg
The U.S. DOT‘s National Roadway Safety Strategy and the Department’s ongoing safety programs are working towards a future with zero roadway fatalities and serious injuries. In support of this approach, safety programs are focused on infrastructure, human behavior, responsible oversight of the vehicle and transportation industry, and emergency response.
The Problem
The decades-long trend is moving in the wrong direction. Accidents, Serious Injuries, and deaths due to impaired driving are up on our roadways.
Our Solution: Safer People
Encourage safe, responsible behavior by people who use our roads and create conditions that prioritize their ability to reach their destination unharmed. Do this by integrating the agencies, law enforcement, hospitality venues, and the public using community activations, education, promotion, and a free loyalty app that rewards consumers for responsible and safe behavior.
Safe Streets Initiative Team

Project / Coalition Management

Law Enforcement / Hospitality Training & Programs

Technology, Creative, Consumer & Hospitality Marketing & Sponsor Sales
Tested technology in successful pilot in Denver with CDOT, industry associations, and MADD Denver resulting in:
Together we can reach Zero
Read the current Program details for San Diego, CA and learn how to join the team.
*Must be at least 21 years old • Read Terms and Conditions for all details • Consume Responsibly!
We Support
Business Improvement Districts (BIDs, countywide)
Chambers of Commerce (Greater SD and all others countywide)
California Department of Alcoholic Beverage Control (ABC)
California Department of Transportation (Caltrans)
California Office of Traffic Safety (OTS)
California Highway Patrol (CHP)
California Department of Insurance
California Restaurant Association
County of San Diego Health & Human Services Agency
Marine Corps Installations West
Navy Region Southwest
Partnerships 4 Success
San Diego County Craft Brewing organizations
San Diego County Sheriff’s Crime Laboratory
San Diego Association of Governments
San Diego City and County
San Diego City and County District Attorney
San Diego County Colleges & Universities
San Diego County Sheriff's Department
San Diego Grocers Association
San Diego Hispanic Chamber of Commerce
San Diego Military Affairs Committee
San Diego Police Chiefs Association
Southern California Tribal Chairmen’s Association
Car crashes are on the rise!
Real numbers real lives.
States that legalized recreational weed see increase in car accidents, studies say
The National Transportation Safety Board said Tuesday that the probable cause of a crash that killed 12 people on a church bus near Concan, Texas, in March 2017 was that the 20-year-old man whose truck hit the bus was under the influence of marijuana and a sedative.
In its report, the board says that there has been an increase in the number of drug-impaired drivers across the country and that something must be done about it.
Facts + Statistics: Alcohol-impaired driving
Alcohol is a major factor in traffic accidents. Based on data from the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), there was an alcohol-impaired traffic fatality every 48 minutes in 2017.
Alcohol-impaired crashes are those that involve at least one driver or a motorcycle operator with a blood alcohol concentration (BAC) of 0.08 grams per deciliter or above, the legal definition of impaired driving.
Proud Members

Our Technology Partners

