Let’s Make Our City Streets Safe

The Safe Streets Initiative is a coalition of businesses, nonprofits, and government agencies to prevent impaired driving accidents and fatalities.

Our Mission

We are an ‘active solution’ response to the call by the National Transportation Safety Board (NTSB) Chair, Jennifer Homendy, to achieve the goal of Zero substance-related death on our roads using the Safe Systems approach.

The U.S. DOT‘s National Roadway Safety Strategy and the Department’s ongoing safety programs are working towards a future with zero roadway fatalities and serious injuries. In support of this approach, safety programs are focused on infrastructure, human behavior, responsible oversight of the vehicle and transportation industry, and emergency response.

The Problem

The decades-long trend is moving in the wrong direction. Accidents, Serious Injuries, and deaths due to impaired driving are up on our roadways.

  • More than 25% of all traffic-related deaths are the direct result of alcohol impairment. (NHTSA)
  • Every day, 30 people in the US die in car crashes with an alcohol-impaired driver. This is one death every 50 minutes. (CDC)
  • Drivers with a Blood Alcohol Content of over 0.10 are 7 times more likely to be involved in a fatal accident. (Responsibility.org)
  • Over 10,000 Americans a year are killed by drunk drivers; about 1,000 of them being children. (CDC)
  • A National Highway Traffic Safety Administration (NHTSA) Report Shows Traffic Crashes Cost Employers $72.2 Billion in 2019.
  • Drunk driving cost the United States $132 billion in 2011. (Mothers Against Drunk Driving)
  • Since 2010, fatal and serious injury crash rates in California have increased by 42% - Data Source: Source: 2010-2019 SWITRS and California Public Roads (2019) from the highway performance monitoring system
  • 27% of California’s 33,532 fatalities and 125,833 serious injury are due to impairment - Data Source: 2010-2019 SWITRS
  • Since 2010, San Diego Area fatalities and serious injuries increased by 26% - Data Source: FARS (2010-2020) for Fatalities and SWITRS (2010-2020) for Serious Injuries

Our Solution: Safer People

Encourage safe, responsible behavior by people who use our roads and create conditions that prioritize their ability to reach their destination unharmed. Do this by integrating the agencies, law enforcement, hospitality venues, and the public using community activations, education, promotion, and a free loyalty app that rewards consumers for responsible and safe behavior.

Safe Streets Initiative Team

Project / Coalition Management

  • Earned 2 Lifesavers Awards, 1 GHSA Award, and a WHO Honorable Mention
  • Major relationships in California and San Diego, including RADD’s USN / USMC alliances as well as a competitive CHP Cannabis Tax Fund Grant
  • Bilingual campaign; elements available in Spanish

Technology, Creative, Consumer & Hospitality Marketing & Sponsor Sales

Tested technology in successful pilot in Denver with CDOT, industry associations, and MADD Denver resulting in:

  • 1,208,165 consumer impressions
  • 2,788 consumers engaged
  • 236 consumer ‘insider’ accounts
  • 44% free ride use rate

Together we can reach Zero

Join us in the Safe Streets Initiative today!

Please contact Erin Meluso, RADD President 949.400.3436 erin.meluso@radd.org

*Must be at least 21 years old • Read Terms and Conditions for all details • Consume Responsibly!

We Support

Business Improvement Districts (BIDs, countywide)
Chambers of Commerce (Greater SD and all others countywide)
California Department of Alcoholic Beverage Control (ABC)
California Department of Transportation (Caltrans)
California Office of Traffic Safety (OTS)
California Highway Patrol (CHP)
California Department of Insurance
California Restaurant Association
County of San Diego Health & Human Services Agency
Marine Corps Installations West
Navy Region Southwest
Partnerships 4 Success

San Diego County Craft Brewing organizations
San Diego County Sheriff’s Crime Laboratory
San Diego Association of Governments
San Diego City and County
San Diego City and County District Attorney
San Diego County Colleges & Universities
San Diego County Sheriff's Department
San Diego Grocers Association
San Diego Hispanic Chamber of Commerce
San Diego Military Affairs Committee
San Diego Police Chiefs Association
Southern California Tribal Chairmen’s Association

Car crashes are on the rise!

Real numbers real lives.

MADD (Mothers Against Drunk Driving)... 

Every 2 minutes
someone is injured in a drunk driving crash.

Everyday 28 people die
in the US in a crash involving an alcohol impaired driver.

$44+ Billion
is the annual cost of alcohol-related crashes.

#1 Cause of Death
on our streets is still drunk driving

These statistics are just not acceptable.

States that legalized recreational weed see increase in car accidents, studies say

NBC News

The National Transportation Safety Board said Tuesday that the probable cause of a crash that killed 12 people on a church bus near Concan, Texas, in March 2017 was that the 20-year-old man whose truck hit the bus was under the influence of marijuana and a sedative.


In its report, the board says that there has been an increase in the number of drug-impaired drivers across the country and that something must be done about it.

Facts + Statistics: Alcohol-impaired driving

National Highway Traffic Safety Administration

Alcohol is a major factor in traffic accidents. Based on data from the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), there was an alcohol-impaired traffic fatality every 48 minutes in 2017. 


Alcohol-impaired crashes are those that involve at least one driver or a motorcycle operator with a blood alcohol concentration (BAC) of 0.08 grams per deciliter or above, the legal definition of impaired driving. 

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Our Technology Partners