The Safe Streets Initiative is a coalition of businesses, nonprofits, and government agencies to prevent impaired driving accidents and fatalities.
We are an ‘active solution’ response to the call by the National Transportation Safety Board (NTSB) Chair, Jennifer Homendy, to achieve the goal of Zero substance-related death on our roads using the Safe Systems approach.
The U.S. DOT‘s National Roadway Safety Strategy and the Department’s ongoing safety programs are working towards a future with zero roadway fatalities and serious injuries. In support of this approach, safety programs are focused on infrastructure, human behavior, responsible oversight of the vehicle and transportation industry, and emergency response.
The decades-long trend is moving in the wrong direction. Accidents, Serious Injuries, and deaths due to impaired driving are up on our roadways.
Our Solution: Safer People
Encourage safe, responsible behavior by people who use our roads and create conditions that prioritize their ability to reach their destination unharmed. Do this by integrating the agencies, law enforcement, hospitality venues, and the public using community activations, education, promotion, and a free loyalty app that rewards consumers for responsible and safe behavior.
Safe Streets Initiative Team
Project / Coalition Management
Law Enforcement / Hospitality Training & Programs
Technology, Creative, Consumer & Hospitality Marketing & Sponsor Sales
Tested technology in successful pilot in Denver with CDOT, industry associations, and MADD Denver resulting in:
*Must be at least 21 years old • Read Terms and Conditions for all details • Consume Responsibly!
Business Improvement Districts (BIDs, countywide)
Chambers of Commerce (Greater SD and all others countywide)
California Department of Alcoholic Beverage Control (ABC)
California Department of Transportation (Caltrans)
California Office of Traffic Safety (OTS)
California Highway Patrol (CHP)
California Department of Insurance
California Restaurant Association
County of San Diego Health & Human Services Agency
Marine Corps Installations West
Navy Region Southwest
Partnerships 4 Success
San Diego County Craft Brewing organizations
San Diego County Sheriff’s Crime Laboratory
San Diego Association of Governments
San Diego City and County
San Diego City and County District Attorney
San Diego County Colleges & Universities
San Diego County Sheriff's Department
San Diego Grocers Association
San Diego Hispanic Chamber of Commerce
San Diego Military Affairs Committee
San Diego Police Chiefs Association
Southern California Tribal Chairmen’s Association
Car crashes are on the rise!
Real numbers real lives.
Every 2 minutes
someone is injured in a drunk driving crash.
Everyday 28 people die
in the US in a crash involving an alcohol impaired driver.
is the annual cost of alcohol-related crashes.
#1 Cause of Death
on our streets is still drunk driving
These statistics are just not acceptable.
States that legalized recreational weed see increase in car accidents, studies say
The National Transportation Safety Board said Tuesday that the probable cause of a crash that killed 12 people on a church bus near Concan, Texas, in March 2017 was that the 20-year-old man whose truck hit the bus was under the influence of marijuana and a sedative.
In its report, the board says that there has been an increase in the number of drug-impaired drivers across the country and that something must be done about it.
Facts + Statistics: Alcohol-impaired driving
Alcohol is a major factor in traffic accidents. Based on data from the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), there was an alcohol-impaired traffic fatality every 48 minutes in 2017.
Alcohol-impaired crashes are those that involve at least one driver or a motorcycle operator with a blood alcohol concentration (BAC) of 0.08 grams per deciliter or above, the legal definition of impaired driving.
Our Technology Partners